During Fraud prevention month, our client Tarion wanted to bring awareness to the dangers of working with an Illegal Builder.
With illegal building constructions on the rise in Ontario, Tarion wanted to educate consumers and make sure they don’t make an expensive mistake.
Working together with Tarion, Gabor launched a multi-pronged awareness campaign. Through various tactics, we educated Ontarians about the devastating consequences of illegally built homes and send them the clear message about the importance of confirming that their builder is registered with Tarion.
We used multiple platforms to spread the message including Audio News releases on Radio, Sponsored videos on Facebook, Programmatic Pre-roll video ads on YouTube, Banner ads Google Ads and features on Digital publications.
The integrated plan combined the geographical reach of local Radio and Print with the precision of Programmatic advertising and Facebook’s affinity audiences to create a buzz. High click-throughs and solid video completion numbers confirm that we managed to tell a compelling story, to the right people, at the right place.